While I love reading Facebook comments from current and past Agents about UndercoverWear’s impact on their lives, I rarely talk about UndercoverWear here. As someone who raised UndercoverWear from infancy, I’m continually humbled by the letters of thanks, tales of opportunity and of course, congratulations. I guess God put me on this earth to help others – thankfully, I was given lingerie sales as my vehicle, rather than performing brain surgery. (For those of you familiar with my lack of coordination, help me out here in saying, “thank God!”)
However today, I’m sooooooo excited about UndercoverWear that I’m about ready to explode! (Or, maybe it’s all the Holiday nibbling I’ve been doing.) But seriously, UndercoverWear will be 35 years young in April. Yes, I started when I was 9…well, maybe 7. Anyway, we’ve always been ahead of the curve – even through our several “reinventions.”
Let’s see, we introduced aromatherapies well before any else; then, it was onto a great ride with fashion; followed by an entry into the fascinating world of Bedroom Magic®. So, what’s our next adventure?
Hold on tightly…UndercoverWear is once again “under construction.” Gently put ladies, UndercoverWear’s getting a well deserved “face lift” – wish it were I!
Let’s look at it this way…the party plan business doesn't age in real years. Rather, party planning years are more like dog years – I’d say it’s a 2:1 ratio, which means UndercoverWear is turning 70! It’s about time we had a major facelift!
Consider this – UndercoverWear’s not selling hammers and nails to men. How hard can that be? A hammer is a hammer and a nail is a nail and that hasn’t changed much in 35 years. (Frankly, neither have the men who use these things!) When building a table, he’s always going to need hammers and nails.
Now, think about the way women have changed in those same 35 years. When I created UndercoverWear, 95% of Agents and Hostesses were “stay at home moms.” I could call any day of the week – except Sunday – and reach someone on my first try.
Back then, “That Girl” and “The Mary Tyler Moore Show” inspired me. Both TV shows celebrated attractive, confident single gals achieving success in the workplace.
Today, in a world of female TV icons like Ellen, Oprah and Suze Orman, women are leading the boardroom meetings, running the finances, calling the shots and even opting out of the whole motherhood thing. And I’d say, we’re sexier than ever!
It’s amazing where we’ve come as women...Based on our experience at UndercoverWear, “We know what women want.” So, in the next few weeks we’ll launch the NEW UndercoverWear!
I’m sure you’ll recognize her, but let me assure you, she won’t just look “well rested.” Oh no, she’s going look a whole lot younger and fresher.
OMG – UndercoverWear is going to look much younger than I will…I think I’ll call a plastic surgeon for a consult!!!!
Excited also Tiffany. I love being an Undercover Wear Consultant. Thank you for starting an awesome company! Deb Randall, Armada, MI
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